About us

A small British studio making social software that stays quiet.

Shaped Social Ltd was founded on a simple observation: the friendships that last are usually the ones with the least friction.

We are a product company, not an agency. Everything we release is designed, built and supported in house, and we only work on ideas we would use ourselves.

Our thesis is proximity. The people you see are the people you keep, and technology is much better at closing small distances than it is at creating connection out of nothing.

That focus keeps our roadmap short. We build one product at a time, put it in front of a small group of real users, and let their habits tell us what to do next.

We would rather ship small

A small app that does one thing properly beats a large one that keeps asking for attention.

Success is not daily active users

We measure it in whether the app helped anyone see a friend.

Trust is earned in the details

Retention windows, deletion, quiet modes and permissions are decided before a feature is built, never bolted on afterwards.

The company

Registered: Shaped Social Ltd, England and Wales, company number 17454958.
Office: 66 Paul Street, London, EC2A 4NA.
Team: We are based in London, England.
Funding: Self funded and advertising free.